The goal of this campaign is to convince an increasing number of consumers to take their old electrical appliances to the container park. We also want to disseminate more information about Recupel (what we stand for) and increase our TOM (Top Of Mind Awareness) from 10% to 15%.
From July to September everyone in Belgium between the age of 25 and 65 will see the Recupel corporate campaign. The extensive media plan includes national TV, radio and print complemented by a complete online campaign.
The tenth anniversary of Recupel will be marked by the creation of a new look & feel. The corporate campaign will reveal to consumers for the first time what it is aiming to achieve. A contemporary graphic execution that will be to everyone’s taste.
- TV- Radio- Print- Press- Online