The 'corrector'-campaign : part 2

Communication objective

Many companies are already working with a collector/processor for their WEEE. But these are not always authorised collectors or certified processors (in other words: Recupel partners).

Choosing an authorised collector/certified processor is opting for a watertight guarantee that everything is done as it should be. The benefits speak for themselves:

  • sorting, dismantling, removing and recycling appliances are all done totally by the book
  • no hazardous materials enter our environment
  • you work in conformance with the waste regulations
  • the mountain of waste is reduced and our environment is better for it
  • Recupel organises the waste-disposal cycle effectively

Approach

Advertisements, an e-mailing and a direct mailing to Belgian companies and organisations (hospitals, laboratories …) with a bottle of correcting fluid glued on, should prompt them to think about their current method of disposal compared to the only proper method.

Communication media

  • Advertisement
  • DM print
  • E-mailing